Across America, city slogans serve as miniature billboards, attempting to capture the spirit of a town in just a few words. While some succeed brilliantly, others never really land. From straightforward statements of fact to puns that pack a punch, these municipal mottos tell us as much about their creators as they do about the towns themselves. Let’s take a look at some of the most entertaining city slogans, starting with the “too big” ambitions of Delmar, DE.
Delmar, DE: “The Little Town Too Big for One State”
Right on the border of Delaware and Maryland, Delmar, DE, lives up to its slogan in a very literal way. This small town straddles two states, with its name a clever portmanteau of Delaware and Maryland. The slogan, “The Little Town Too Big for One State,” humorously captures its unique geography while hinting at a sense of pride and togetherness.
In reality, Delmar is a tight-knit community where state lines blur, and residents on both sides of the border share schools, services, and a strong sense of identity. The slogan is a reminder that sometimes a small town can carry a big personality—across state boundaries, no less.
Truth or Consequences, NM: “The Hot Springs”
Truth or Consequences, New Mexico, already has an unusual claim to fame: it changed its name from Hot Springs in 1950 as part of a publicity stunt for a radio show. Despite the new name, the town’s slogan, “The Hot Springs,” pays homage to its original identity and its geothermal treasures.
The simplicity of the slogan works, capturing both the literal hot springs that draw visitors and the town’s quirky, straightforward vibe.
Weed, CA: “Weed Like to Welcome You”
Up in Northern California, the town of Weed has fully embraced its name with the cheeky slogan, “Weed Like to Welcome You.” Located near Mount Shasta, Weed was named after founder Abner Weed, not the other green substance the slogan humorously nods to.
The town has leaned into the joke, making it a favorite stop for tourists looking for a quirky photo op. From souvenir T-shirts to Instagram-worthy signage, Weed has turned its playful motto into a marketing goldmine that brings smiles to visitors from all over.
Hooversville, PA: “Where Nothing Really Happens”
Some towns use their slogans to celebrate big events or unique features. Hooversville, Pennsylvania, takes the opposite approach with its hilariously self-deprecating motto: “Where Nothing Really Happens.” Rather than overselling itself, Hooversville leans into the quiet charm of small-town life, making it oddly endearing.
For those seeking tranquility, Hooversville offers a refreshing escape from the hustle and bustle, exactly as promised.
Hooker, OK: “It’s a Location, Not a Vocation”
Hooker, Oklahoma, embraces its unique name with a slogan that’s both a clarification and a tongue-in-cheek invitation. “It’s a Location, Not a Vocation” pokes fun at potential misunderstandings while inviting visitors to see what the town is really about.
This clever motto combines humor and civic pride, showing that sometimes the best way to address an odd name is to laugh along with it.
Words That Define (or Redefine) Towns
City slogans are more than just catchy phrases. Instead, they are snapshots of identity, humor, and history. Whether it’s Delmar, DE’s geographic pride, or Weed, CA’s bold embrace of a pun, these mottos offer unique insights into the communities they represent. The next time you pass through a small town, take a moment to read the welcome sign—you might just find a slogan that tells you everything (or nothing) about the place.
